Sobre Nosotros ~ About Us
About USA Latino:
USA Latino (www.usalatino.net)
was founded in 1997 (as DCLatino.com). It was one of the very first
portals fully dedicated to the Latino community.
USA Latino’s mission is to provide a channel that provides localized
information, shopping and other communication resources to each of the
communities we cover. We not only offer all the common features of a
regular portal, but we also support small businesses and community events.
USA Latino’s advantage is that it’s content, shopping and
entertainment is driven by the each of the Latino communities we cover,
as well as our main nationwide portal. USA Latino currently covers eight
cities, each one with its own site and is developing localized auctions
sites as well.
Who We Are
We are one of the very first Latino portals offered to the community
Advertising on USALatino.net
Our advertising can be both highly targeted by demographics or also we offer nationwide coverage to our sponsors. Our community emphasis makes our advertising stand out against other generic websites. We offer competitive pricing and by covering the Latino market we offer our sponsors a market that:
Is the fastest growing market in the United States as well as online
The Selig Center for economic growth at the University of Georgia estimates
U.S. Hispanic spending at $383 billion dollars in 1999, with an estimated
annual rate of growth of 7.5% , (compared to 4.9 % to the rest of the
U.S. population) Over 30% of this spending is dedicated to small businesses
(single operators and companies with less than 50 employees) Hispanic
cybershoppers now spend an average of $547 per year on online goods
and services. Forrester Research says that 43% of Hispanic households
are expected to own a computer by the end of this year.
For Small Businesses
Our community driven philosophy puts special emphasis in Latino owned
small businesses. USALatino offers them a complete solution from simple
advertising and directory listings to website design, e-commerce functions
and web hosting. Our all-in-one package makes it easy for small business
owners to take their business to the Internet. Our options make payment
and customer service very attractive choices for them.
About The Founder
Jose Vega founded DCLatino.com, an online community site dedicated to the Latino community of Washington, DC. It was one of the first community based Latino portals in the US. Mr. Vega’s expertise comes from over 10 years of Media and Internet operations from the Voice of America and other government sponsored activities around the world. He has consulted internationally as well. His large and diverse experience as an Internet entrepreneur and company founder, along with his extensive technical knowledge makes Mr. Vega an ideal leader for USALatino. His Three-year-old site has been recognized in the city and has received awards from the Washington D.C. community and he is an active member of the business Latino Community.